This shirt is part of my AGENDA collection, which is composed of items with overt, graphic messaging used as a means to question static and stable conceptions of heteronormativity that permeate the world.

The origin of the INCITE QUEERNESS slogan is wholly indebted to Queer Nation, an LGBTQ direct-action activist organization founded in March 1990 in New York City, by HIV/AIDS activists from ACT UP.

The back of this shirt is printed with eight text bars, each of which displays the meaning associated with each color of Gilbert Baker's original rainbow flag.

Between each of the text bars is another line of text, which, when read together says "turn / your / boundaries / into / conditions / of / your / next achievement."  This text is from Manny Farber's (a prominent 20th century film critic and artist) 1962 essay, " White Elephant Art vs. Termite Art." The statement elegants summates how I approach applying queerness to my business practices; use what I have now to get what I want next.


Printed short sleeve, unisex fit t-shirt made of a dense and sturdy 100% USA-grown cotton jersey. Rib-knit crewneck collar with a straight hem. 

 "INCITE QUEERNESS" is printed on front with our signature high-chest placement. Multi-color print on back, with each text bar displaying the meaning associated with each color of Gilbert Baker's original rainbow flag.

Made in South Central, LA and hand printed in Brooklyn, NYC. 


This tee has a heavy and sturdy feel with a generous, slightly boxy unisex fit and a ribbed, fitted neckline. It feels structured and does not feel "clingy" or "drapey" when you are wearing it. Due to the natural enzyme wash it has received, it has a broken-in feel like you would expect from a shirt that has been washed and worn for years.

We recommend ordering "true-to-size." If you oscillate between two sizes, we recommend you size down (IE: if you generally describe youself as a "small medium," go with a small. If you describe yourself as a "true medium" or a "large medium" go with a medium). If you are looking for a slim, closer-to-the-body fit, you also might consider sizing down. We think it looks great, and hangs on your body correctly, whether worn tucked in or out or with the sleeves rolled up or left down.

Because this tee shirt is garment dyed, it is virutally shrink-free and will fit very similarly post-wash as it does when you first receive it. Do not size up to account for shrinkage you might usually encounter in a standard cotton tee shirt from regular machine washing and drying.


To best maintain the quality of the shirt, we recommend machine washing inside out on a gentle cycle in cold water, and tumble drying inside out on medium heat. Dry cleaning is not recommended. Do not bleach (spot treatment is OK).